AI for Marketing Teams in Europe

A hundred and eighteen lessons covering brand voice, content production, copywriting, image and video, social, email, SEO and campaign analytics — with the full AI Essentials foundation underneath.

Lessons	118 video lessons (60 AI Essentials + 58 Marketing)
Duration	Approximately 24.8 hours
Level	Beginner — no prior experience needed
Access	4 months from enrolment
Format	On-demand video, learn at your own pace
Price	€119

What the course covers

Defining a brand voice and teaching it to an AI so output stays on-brand
A repeatable content engine: research, outline, draft, edit, repurpose, publish
Copywriting for ads, email, landing pages and headlines — then testing it
On-brand image generation, short-form video, scripts and voiceover
Social content systems, calendars and platform-specific writing
SEO in the age of AI, including answer-engine optimisation and content clusters
Marketing automation, CRM workflows and reporting that writes itself

Full curriculum — 118 lessons

The Essentials track builds the foundation. The Marketing track applies it across the whole funnel.

Part 1: AI Essentials (60 lessons)

1	What an LLM actually is
2	Tokens and context in plain English
3	Why AI guesses: probability, not lookup
4	Strengths: what AI is genuinely great at
5	Limits and failure modes to expect
6	Meet the major AI assistants
7	ChatGPT in depth
8	Claude in depth
9	Gemini and Copilot in depth
10	NotebookLM and specialist tools
11	Which tool for which job; free vs paid
12	Anatomy of a great prompt
13	Giving context the model needs
14	Examples and few-shot prompting
15	Controlling role, format, and tone
16	Step-by-step and structured thinking
17	Iterating and refining results
18	Building reusable prompt templates
19	What hallucinations are and why they happen
20	Spotting hallucinations in the wild
21	Verification habits that scale
22	Giving the model your files and data
23	Context limits and how to work within them
24	When not to trust it
25	What you should never paste
26	Consumer vs business data handling
27	Bias, fairness, and disclosure
28	Basic legal and copyright awareness
29	Email that gets replies
30	Rewriting and tone shifting
31	Summarizing long messages and threads
32	Difficult and sensitive messages
33	Documents, reports, and structure
34	Proofreading and polishing
35	Asking better research questions
36	Summarizing and extracting key points
37	Learning any topic faster
38	NotebookLM for source-grounded research
39	Fact-checking and source habits
40	Planning projects and breaking down tasks
41	Prioritizing and making decisions
42	Meetings, notes, and follow-ups
43	Managing your time and to-do list
44	How AI image generation works
45	Writing prompts for images
46	Editing and iterating on images
47	Design help for non-designers
48	Creative projects and brainstorming
49	Talking to AI: voice mode
50	Working with images and screenshots
51	AI on your phone
52	Multimodal workflows combined
53	What automation means with AI
54	Your first simple automation
55	Connecting apps and AI
56	Custom GPTs and assistants
57	Auditing your daily tasks for AI
58	Building your personal AI toolkit
59	Habits that make AI stick
60	Keeping your workflow current

Part 2: AI for Marketing (58 lessons)

61	Defining your brand voice
62	Teaching AI your voice
63	Brand guardrails and dos and donts
64	Consistency across channels
65	A reusable brand prompt kit
66	The content engine mindset
67	Keyword and topic research
68	Outlining and drafting at scale
69	Editing for quality and SEO
70	Repurposing one piece many ways
71	A repeatable publishing workflow
72	Copywriting fundamentals with AI
73	Writing high-converting ads
74	Email copy that sells
75	Landing pages that convert
76	Headlines and hooks
77	Testing and optimizing copy
78	Image generation for marketers
79	On-brand image prompts
80	Social and ad creative
81	Product and lifestyle imagery
82	Editing, scaling, and rights
83	AI for short-form video
84	Scripts and storyboards
85	Voiceover and audio with AI
86	A simple video production flow
87	Building a social content system
88	Platform-specific content
89	Content calendars with AI
90	Engagement and community
91	Scheduling and batching
92	AI-powered email marketing
93	Segmentation and personalization
94	Automating CRM workflows
95	Nurture sequences that work
96	SEO in the age of AI
97	Keyword and intent research
98	On-page optimization with AI
99	Answer-engine optimization (AEO)
100	Content clusters and authority
101	Tracking rankings and visibility
102	Brainstorming campaign ideas
103	Audience and persona research
104	Campaign strategy and messaging
105	Planning a full campaign
106	Marketing automation basics
107	Mapping your marketing workflows
108	Building automated sequences
109	Connecting your martech stack
110	Monitoring and optimizing flows
111	Marketing analytics with AI
112	Turning data into insight
113	Automated reporting
114	Dashboards and storytelling
115	Choosing your marketing AI stack
116	Integrating tools into workflow
117	Brand safety and compliance
118	Governance and continuous improvement

Who this course is for

Marketing managers deciding where AI fits in the team's workflow
Small in-house teams producing more content than headcount allows
Freelancers and agencies who need consistent output at speed
Business owners doing their own marketing without a specialist

Frequently asked questions

Do I need marketing experience?

Some helps, but the course explains each discipline before applying AI to it. The AI side assumes nothing at all.

How is this different from the AI Essentials course?

It contains all of AI Essentials, then adds 58 lessons applying it to marketing — brand voice, content, copy, visuals, social, SEO, automation and analytics.

How long do I have access?

Four months from the date of enrolment.

Does it cover answer-engine optimisation?

Yes. There is a dedicated lesson on AEO alongside keyword and intent research, on-page work and content clusters.

Do I need paid AI subscriptions?

No. The course explains what the free tiers do and where a paid plan genuinely earns its cost.

Enrol now and get instant access to all 118 lessons.