AI for Small Business in Europe

A hundred and eight lessons built around the jobs a small business actually has to do: quotes, customer email, invoices, marketing and the admin that eats your week. Includes the full AI Essentials foundation.

Lessons	108 video lessons (60 AI Essentials + 48 Small Business)
Duration	Approximately 22.6 hours
Level	Beginner — no prior experience needed
Access	4 months from enrolment
Format	On-demand video, learn at your own pace
Price	€109

What the course covers

The AI Essentials foundation in full — models, prompting, verification, data safety
Faster customer email, FAQs, complaints and multilingual support
Quotes, estimates and proposals that win work
Taming admin: invoices, expenses, scheduling and standard procedures
Marketing that fits a small budget — ads, email, content and local SEO
Website copy, blogging and product descriptions without the grind
Your first end-to-end automation, and a 30-day rollout plan

Full curriculum — 108 lessons

The Essentials track builds the foundation. The Small Business track applies it to the work you actually do.

Part 1: AI Essentials (60 lessons)

1	What an LLM actually is
2	Tokens and context in plain English
3	Why AI guesses: probability, not lookup
4	Strengths: what AI is genuinely great at
5	Limits and failure modes to expect
6	Meet the major AI assistants
7	ChatGPT in depth
8	Claude in depth
9	Gemini and Copilot in depth
10	NotebookLM and specialist tools
11	Which tool for which job; free vs paid
12	Anatomy of a great prompt
13	Giving context the model needs
14	Examples and few-shot prompting
15	Controlling role, format, and tone
16	Step-by-step and structured thinking
17	Iterating and refining results
18	Building reusable prompt templates
19	What hallucinations are and why they happen
20	Spotting hallucinations in the wild
21	Verification habits that scale
22	Giving the model your files and data
23	Context limits and how to work within them
24	When not to trust it
25	What you should never paste
26	Consumer vs business data handling
27	Bias, fairness, and disclosure
28	Basic legal and copyright awareness
29	Email that gets replies
30	Rewriting and tone shifting
31	Summarizing long messages and threads
32	Difficult and sensitive messages
33	Documents, reports, and structure
34	Proofreading and polishing
35	Asking better research questions
36	Summarizing and extracting key points
37	Learning any topic faster
38	NotebookLM for source-grounded research
39	Fact-checking and source habits
40	Planning projects and breaking down tasks
41	Prioritizing and making decisions
42	Meetings, notes, and follow-ups
43	Managing your time and to-do list
44	How AI image generation works
45	Writing prompts for images
46	Editing and iterating on images
47	Design help for non-designers
48	Creative projects and brainstorming
49	Talking to AI: voice mode
50	Working with images and screenshots
51	AI on your phone
52	Multimodal workflows combined
53	What automation means with AI
54	Your first simple automation
55	Connecting apps and AI
56	Custom GPTs and assistants
57	Auditing your daily tasks for AI
58	Building your personal AI toolkit
59	Habits that make AI stick
60	Keeping your workflow current

Part 2: AI for Small Business (48 lessons)

61	Where AI pays off for small business
62	Time and cost: the owner's math
63	Avoiding hype and false starts
64	Your first 15-minute win
65	Faster customer email and replies
66	FAQs and canned responses
67	Handling complaints with care
68	A simple support chatbot
69	Multilingual customer service
70	Tone and brand consistency
71	Writing quotes and estimates
72	Proposals that win work
73	Follow-ups that close
74	Lead research and qualification
75	A simple sales pipeline with AI
76	Taming admin and paperwork
77	Invoices, expenses, and bookkeeping help
78	Scheduling and coordination
79	Standard operating procedures
80	Data entry and cleanup
81	Marketing that fits your budget
82	Writing ads and offers
83	Email marketing basics
84	Content ideas that never run dry
85	Visuals and graphics on the cheap
86	Measuring what works
87	A simple social media routine
88	Writing posts that get engagement
89	Local SEO and Google Business
90	Reviews and reputation
91	Website copy that converts
92	Blogging without the grind
93	Product and service descriptions
94	Keeping your site fresh
95	Spotting automatable tasks
96	Your first end-to-end automation
97	Connecting your tools
98	Automating customer follow-up
99	Maintaining and trusting automations
100	Free vs paid: what's worth it
101	Building a lean AI stack
102	Budgeting for AI tools
103	Customer data and GDPR basics
104	What's safe to put into AI
105	Managing AI risk simply
106	Your 30-day AI plan
107	Week-by-week rollout
108	Measuring and sustaining progress

Who this course is for

Owners and managers of businesses under about 50 people
Sole traders who are the sales, admin and marketing department at once
Anyone whose week disappears into quoting, invoicing and email
Small teams deciding where AI is worth the effort and where it is not

Frequently asked questions

Do I need any technical background?

No. The course starts from what an AI model is and builds up from there. No code, no maths, no assumed knowledge.

How is this different from the AI Essentials course?

It contains all of AI Essentials, then adds 48 lessons applying it to small business work — quoting, customer service, admin, marketing and automation.

How long do I have access?

Four months from the date of enrolment.

Will this work for my industry?

The lessons are built around tasks rather than sectors — quoting, email, invoicing, marketing — so they transfer to most trades and service businesses.

Do I need paid AI subscriptions?

No. The course explains what the free tiers do and where a paid plan genuinely earns its cost.

Enrol now and get instant access to all 108 lessons.